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Known for his substantial catalog of catchy tunes, including "Laugh Now Cry Later" and "God's Plan," Canadian singer/rapper Drake turned quite a few heads last year when it was announced that he would be launching his own luxury candle company. And those heads turned even further when it was revealed that one candle would smell like the musician. Receive email updates from BWFH (including launch announcement, product info and exclusive access).
BETTER WORLD FRAGRANCE HOUSE Williamsburg Sleepover Candle in None at Nordstrom, Size 10.5 Oz
Harry Styles, for instance, celebrated the launch of his new fragrance collection, Pleasing, last November in London. "Features notes of Musk, Ambers, Cashmere, Suede, and Velvet. Actually smells like Drake - it's the personal fragrance he wears, which inspired BWFH." Months after the fragrant announcement, Drake's Better World Fragrance House has officially launched.
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What sets The Scent Room apart from other local perfumeries is its ability to connect individuals worldwide through shared experiences and memorable fragrances. And with the brand being sold exclusively at Target, it's accessible at the perfect price point (ranging from $8 to $37). Among the intriguing scents featured in the collection are Carby Musk, Williamsburg Sleepover, Sweeter Tings, Good Thoughts and Muskoka.
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To that end, Drake typically works directly with Carby when developing new fragrances. “In this case, Drake has an open line to Carby; they have a relationship that makes this very authentic,” Singer said. Better World Fragrance House is just the latest in a string of buzzy licensors for Parlux.
COGNOSCENTI draws on classic perfumery of the past and pushes it to the future with unique ingredient combinations and a passion for scent artistry. Besides his candle business, Drake has been on a tear lately with new product drops. Just this week, the “Jimmy Cooks” rapper released a basketball clothing collection with Nike under his brand Nocta. Many of those pieces — which include shorts, shirts, tights, and even a basketball — are still in stock at Nike.com.
On What Inspired the New Ritual
This unique olfactory exploration and self-expression fosters a community of fragrance enthusiasts who share a passion for scents. Complemented by personalized service tailored to each guest's preferences, The Scent Room offers a sensorial journey through a diverse range of one-of-a-kind scents and aromatic experiences. On these aforementioned product pages is a summary of each candle and its scent.
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Made in Canada, (where else, honestly?) each jar comes with a gold marker to write your own personalized message. The Canadian rapper, 34, has teamed up with perfumer Michael Carby to create his own line of scented candles, Better World Fragrance House. Over the years he has worked to develop distinctive scents to curate and improve space. Working with leading perfumer, Michael Carby and Givaudan - a leader in the flavor and fragrance industry, BWFH has brought his vision to life in the form of five unique scents, each based on a different memory. Better World Fragrance House aims to create a better world through scent. Connect with the spirit of nature through Modern Peasant small batch scents.
Muskoka
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Carby Musk, the scent that is said to smell like Drake, is made from a soy blend that contains notes of musk, amber, cashmere, suede and velvet. For a lighter, more refreshing scent, Sweeter Tings should do the trick thanks to a scent profile that combines Italian citrus, floral rose and woods from Haiti and North America. So much so that it’s used while he’s travelling the world to provide a sense of familiarity and comfort. Now, you can choose from the five scents of Better World Fragrance House, Drake’s own brand of aromatic candles that are based on his personal memories. The home goods — from woody and floral to musky and gourmand — are currently available at 200 Shoppers Drugs Marts across the country for a limited time.
To create more efficient and sustainable products, our biotech trailblazers leverage our world-class bioscience, microbiome, and fermentation expertise. Penetrate the subconscious and atomize pleasure with WILE's non-gendered, provocative scents. Art and design blended with chemistry to harness the senses and unleash your freedom of expression. Tanaïs presents perfumes that serve as evocations, portals into another time, place or memory. PERFUME.SUCKS is a small niche perfume house based in Zurich Switzerland. Led by perfumer Andreas Wilhelm, we do everything by hand, from Zurich, with love.
In the post, Drake tagged @ovoniko, who is a member of his inner circle. According to Niko's Instagram bio, he works for Drake's record label October's Very Own, which also sells merchandise. Better World Fragrance House also has a website, though there's nothing much to report.
Allow the candle to burn for a minimum of 3-4 hours to prevent the wax from tunneling. A world leader in food, beverage, scent, home and personal care, and health. OSM Olfactory Sense Memory is worn by the reformed hedonist, still burning with the inner lust of their wilder times, though now enjoying life with a more refined, sophisticated palette. La Fleur by Livvy presents botanical perfumes handcrafted and sourced sustainably. Nominated for the 2023 International Perfume Foundation New Luxury Awards.
Our natural perfumes are extracted from plants and blended with love for body, home, and spirit. San Francisco-based Ministry of Scent presents artistic scents by independent perfumers and brands from far and wide, in-store on and online. Exploring scent, art, sound, and culture, Jazmin Saraï is a line of small-batch, unisex perfumes & scented oils created by Dana El Masri—Multi-sensory, Multi-cultural, Made for the unique soul. Refreshing orange and fir balsam are paired with rose and sensual sandalwood to create a truly inviting experience. Anchored by Cedarwood and Tonka bean for a vibrant freshness that completes this captivating positive scent. "Our goal is that every time someone enters our space, we provide them with an educational scent journey and make sure they leave feeling inspired," notes Sam Clark, co-founder and owner of The Scent Room.
What’s more, they all come with a gold marker to customize a sweet message. 2020 will be known for many things, but among the more innocuous happenings is the rise of celebrity candles. In the past year, Kacey Musgraves and Boy Smells collaborated on a song-inspired scent, Jackie Aina launched her own candle company Forvr Mood, and Gwyneth Paltrow created her own wick that smells like her vagina. Our little pet fires have quickly developed into the next beauty frontier.
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